ANIMATION CASE STUDY
Our digital agency crafted a multi-channel marketing plan to enhance YoBykes' visibility
and reach
DoSelect’s Journey with us
Overview
Client Name approached us to create a high-quality animated explainer video that would effectively communicate their product/service to potential customers. The goal was to simplify complex concepts and make their offering easy to understand while keeping viewers engaged.
Challenges
Complex Concept: The client’s product involved intricate technical details, making it challenging to explain clearly in a short, engaging video.
- Tight Deadline: The project had a strict timeline due to an upcoming product launch.
- Target Audience Understanding: The client needed a video that resonated with both technical experts and non-experts, balancing simplicity with detail.
- Consistency in Branding: Ensuring the animation adhered to the client’s brand guidelines was crucial to maintain brand consistency.
Task
Creating a piece of animation applying specified tools with the aim of promoting the icons set.
Tools
Adobe Illustrator, Adobe After Effects.
Process
Complex Concept: The client’s product involved intricate technical details, making it challenging to explain clearly in a short, engaging video.
- Tight Deadline: The project had a strict timeline due to an upcoming product launch.
- Target Audience Understanding: The client needed a video that resonated with both technical experts and non-experts, balancing simplicity with detail.
- Consistency in Branding: Ensuring the animation adhered to the client’s brand guidelines was crucial to maintain brand consistency.
Solutions & Results
- Simplified Complex Messaging: The animation effectively simplified the client’s complex product, making it easy to understand for both technical and non-technical audiences.
- On-Time Delivery: Despite the tight deadline, we delivered the project on time, ready for the product launch.
- Increased Engagement: The video resulted in a 40% increase in engagement on the client’s website and social media platforms. Prospective customers responded positively, with more inquiries generated as a result.
- Brand Consistency: The animation maintained brand consistency, reinforcing the client’s identity while effectively communicating the message.
Conclusion
This animation project helped [Client Name] successfully launch their product with a clear, engaging, and visually appealing explainer video. Through a collaborative approach, creative design, and advanced animation tools, we delivered a solution that resonated with the target audience and supported the client’s marketing goals.
